Copywriting

Inform, Influence, Inspire

Different communications need different tones, styles and lengths – but Freshwords’ vast B2B and B2C copywriting experience reveals some things that should never change. Whether we’re writing brochures, newsletters, websites or mailers, we always obey the Freshwords golden rules...

Copywriting from Freshwords: Golden Rules

• Copy must be fresh, intelligent, free of jargon & devoid of clichés
• An understanding of your business & objectives is the only starting point
• Engaging your audience means addressing their needs & issues upfront
• Incorporating the latest thinking on different communication modes is a must
• Words are just the start; expert partners turn them into finished materials...

We love copywriting, so give us a brief from scratch, some copy in need of a transformation or even just a proofing job and we’ll make sure it sparkles. See a few examples of how we do it.