Who we are

Jo Butcher

Armed with an English degree, Jo began her career as an ad agency copywriter, writing for a wide range of commercial and public sector clients and a diversity of media. A few years later she went client-side, becoming an in-house copywriter for three sister market research companies and their diverse brands.

Once here, she widened her remit to marketing, eventually heading up marketing communications for the company’s UK business and, later, its global healthcare arm. Along the way, she gained a professional qualification from the CIM.

Jo left the market research world (although not entirely!) to create Freshwords, where she now works with a range of clients and a network of talented marcomms partners.

Jo has also co-founded www.freshwords-live.com (available soon), an online source of ready-made words for business communications.

But back to the network of talented marcomms partners...

Jo’s Partners

Talented, Tried, Trusted

Effective marketing communications takes more than just the right strategy and fine words. It’s the only starting point, but it doesn’t equal a standout logo, a fully functioning website or coverage in the FT.

To deliver a holistic service (and because she hates to work alone!), Jo partners with a range of independent professionals – all experts in their field, be it PR, design, web-programming or SEO.

Together, they offer:

• Art direction (including conceptual work)
• Graphic design
• Web programming (includes cost-effective templates for small businesses)
• Search engine optimisation
• Public relations

Work with Freshwords, and you’ll not only meet Jo but, depending on your needs, Vic, Lindsey, Duke, Ann, Lynne and Karen too!